Business Marketing 101: Window Graphics

Store or vehicle windows provide you more than mere visual access to the outdoors. Adding graphics to your windows is a good way to advertise your products and services and make customers flood your cash registers or counters. However, similar to banners and posters, you have to carefully select the graphic design to achieve your desired purpose; for instance, the use of too loud colors may turn customers off than attract them.

Traditionally, window graphics were merely text smeared across glass panes. Today, with technological advancements at your disposal, they are installed in virtually limitless designs, and time is barely a factor. To effectively market your business, the text and images in your design have to be catchy and to the point.

Aside from their advertising function, window graphics allow you to reduce the transparency of your window panes to improve privacy within your shop or vehicle. For operators whose vehicles have large transparent glass windows that take in too much sunlight, window graphics are an effective way to provide shade for the vehicles.

The graphics can be placed at either side of your windows. Installing them from the inside of your windows make them resistant to outside elements. However, there are window graphic materials that can withstand moisture and wind pressure, making them applicable even when they are placed on the windows' exterior. 

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Why Wall Murals are Good for Kids’ Rooms

Kids tend to let their imaginations run wild, which is a good thing because this develops their creativity. However, kids' imagination can come up against a brick wall if they are placed in an environment that doesn’t allow for it. In other words, kids usually hate it if they are left in a dull-looking room. One way to liven up one such place is to paint a beautiful wall mural on it, something which is costlier than installing ordinary wallpaper but reaps greater rewards.

This is especially the case if the mural depicts “positive” scenes such as nature, parties, and carnivals. Pictures of fun and serenity improves children’s moods and calms them down, which can be very beneficial for those who have trouble sleeping at night. These scenes can also improve children’s dispositions towards themselves and other people. Perhaps most importantly, especially made wall murals will remind them that they are loved by their parents.

However, since what can be considered as “positive” scenes is pretty subjective, parents who have wall murals in mind for their kids' rooms should ask their kids about their decoration preferences. Boys typically love anything related to space, cowboys, and comic book superheroes, while girls prefer princesses, castles, and fairy tale characters. 

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What Makes Banners Effective for Promotion

Despite the sheer popularity of online media and electronic devices such as tablets, the print industry is still alive and kicking. For this reason, marketers might want to capitalize on the strengths that printed advertisements possess. Banners, in particular, are some of the more effective forms of printed advertisements.

Banners are more effective in grabbing attention compared to other printed ads (such as posters and flyers) since they are often hung in locations that are within plain view of many passers-by. It will help even more if the banners have ingenious and eye-catching designs and catchy slogans to easily draw curious onlookers to view them. While billboards do fill the same role as banners, streamers have the advantage of being the right size; perfect for people on foot to have a good look at as they go about their day.

As outdoor advertisement pieces, banners are typically printed on vinyl so that they can withstand the elements—another significant advantage they have over flimsy posters. Almost anything can be printed on a banner, such as promotions, announcements, or even decorative elements. Mobile computer devices might be all the rage these days, but banners will continue to grace the roads and buildings with their attractive visuals.

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