Saturday, November 30, 2013

Business Marketing 101: Window Graphics

Store or vehicle windows provide you more than mere visual access to the outdoors. Adding graphics to your windows is a good way to advertise your products and services and make customers flood your cash registers or counters. However, similar to banners and posters, you have to carefully select the graphic design to achieve your desired purpose; for instance, the use of too loud colors may turn customers off than attract them.

Traditionally, window graphics were merely text smeared across glass panes. Today, with technological advancements at your disposal, they are installed in virtually limitless designs, and time is barely a factor. To effectively market your business, the text and images in your design have to be catchy and to the point.

Aside from their advertising function, window graphics allow you to reduce the transparency of your window panes to improve privacy within your shop or vehicle. For operators whose vehicles have large transparent glass windows that take in too much sunlight, window graphics are an effective way to provide shade for the vehicles.


The graphics can be placed at either side of your windows. Installing them from the inside of your windows make them resistant to outside elements. However, there are window graphic materials that can withstand moisture and wind pressure, making them applicable even when they are placed on the windows' exterior. 

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