Wednesday, November 20, 2013

What Makes Banners Effective for Promotion

Despite the sheer popularity of online media and electronic devices such as tablets, the print industry is still alive and kicking. For this reason, marketers might want to capitalize on the strengths that printed advertisements possess. Banners, in particular, are some of the more effective forms of printed advertisements.

Banners are more effective in grabbing attention compared to other printed ads (such as posters and flyers) since they are often hung in locations that are within plain view of many passers-by. It will help even more if the banners have ingenious and eye-catching designs and catchy slogans to easily draw curious onlookers to view them. While billboards do fill the same role as banners, streamers have the advantage of being the right size; perfect for people on foot to have a good look at as they go about their day.


As outdoor advertisement pieces, banners are typically printed on vinyl so that they can withstand the elements—another significant advantage they have over flimsy posters. Almost anything can be printed on a banner, such as promotions, announcements, or even decorative elements. Mobile computer devices might be all the rage these days, but banners will continue to grace the roads and buildings with their attractive visuals.

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